California Lawyers Association
#AllYouNeedToKnow to Solve Social Media Pains in China
Intellectual Property Section, International Interest Group
| Credit(s): |
1 Participatory MCLE Credits
|
| Course Number: |
IP_11-14-18-2 |
| Original Program Date: |
November 14, 2018 |
| Duration: |
1 hour |
| Access: |
Available for 3 months after purchase |
| Date: |
November 14, 2018
5:00 PM - 6:00 PM (Pacific) |
Description:
The webinar will focus on intellectual property issues in the most popular social media platforms in China. Over the past few years, online advertisement and sales have moved from e-commerce platforms to social media platforms. In this webinar, we will provide an overview on intellectual property protection strategies and mechanisms available in the most popular social media platform WeChat, including complaint procedures and brand protection platform, and highlight noteworthy compliance issues under the Advertising Law.
Topics to be covered:
- Social Media Handles: How to Deal with Squatters and Bad Faith Accounts
- Enforcement Against Counterfeit Selling on Wechat
- How to Maintain Your Own Wechat Account: Brief Overview of Compliance Issues in Advertising Law
Faculty:
Anna Mae Koo
Anna Mae Koo is a Partner of Vivien Chan & Co. where she practices non-contentious, contentious and transactional intellectual property law. Ms Koo regularly advises on all areas of intellectual property including licensing, franchising, IP due diligence, prosecution and unfair competition law in China and Hong Kong.
Vivien Chan & Co. is a Greater China full-service law practice with established offices in Hong Kong and Beijing. With over 30 years’ experience of doing business in China, the team have an in-depth understanding and knowledge of China’s legal culture and marketing dynamics.
As one of the leading full-service law firms in Hong Kong and China, the firm has developed a wide range of clients and scope of services since its establishment. The firm has represented numerous Fortune 500 companies and Chinese clients engaged in a broad range of commercial transactions and regulatory issues since the 1980s.
This is particularly evident from its leading position in areas such as intellectual property, tax, employment, mergers and acquisitions and dispute resolution. The firm’s ability to collaborate across practices and borders with ease allows it to bring the right team to every transaction, regardless of location.
David Tseng, Moderator
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