California Lawyers Association
Intellectual Property Law Section, Litigation Interest Group presents:
Creating and Protecting a Trademark’s Value in the CPG Food and Beverage Space
Description:
Social media and digital marketing has changed the playbook for consumer packaged goods (CPG) companies to become successful and thrive. As counsel for these clients, you need to be dynamic and develop trademark strategies that not only addresses current, but also future, needs. This webinar will discuss various strategies to manage the obligations of this role, including: discussions to have with your client when creating their brand; developing a comprehensive trademark strategy; and effective use and monitoring of trademark and social media platforms.
Faculty:
Allison Roseman Hagey
Allison Roseman Hagey is a partner at BraunHagey & Borden with over 15 years of experience in food law, policy, regulation and food systems.
Rebecca Horton
Rebecca Horton is an associate at BraunHagey & Borden, focused on IP protection strategy and litigation on behalf of CPG food and beverage clients.
Kieran De Terra, Moderator
| Credit(s): |
1 Participatory MCLE Credits
|
| Course Number: |
IP_4-10-18 |
| Original Program Date: |
April 10, 2018 |
| Duration: |
1 hour |
| Access: |
Available for 3 months after purchase |
| Date: |
April 10, 2018
12:00 PM - 1:00 PM (Pacific) |
Pricing:
$55.00
